5. Choose the correct landing page. The destination url you choose (landing page) should feature the product, services or promotions in your ad. you wish your visitors to search out what they expect to ascertain when clicking your ad to help prevent them from going away your website.
6. Test multiple ads. making 2 or 3 ads per ad group can help you see which performs best together with your audience. you'll be able to then specialise in using more of the language, calls to action or alternative options of your winning ads throughout your campaign (where it's relevant).

Different Google Pay Per Click ( PPC ) Ads

• Text Ads for Google Search Network: Your ad campaigns are set to indicate on this network by default. once writing ads for the Search Network, your ads can appear on Google search sites and search sites that partner with Google. Your ads are matched to search results pages supported the key terms someone uses to go looking (e.g. a look on Google for “Cancun vacations” would possibly show an advertisement that uses that phrase as a keyword). On the Search Network, your ads are going to be text-only.
• Text Ads for Google display Network: once writing ads for the display Network, your ads will appear on a bunch of over 1,000,000 websites, videos and applications. Your ads may be matched to relevant websites, mobile phone apps and alternative placements once your key terms relate to the site’s content. On the display Network, you'll be able to produce all sorts of ads, together with text, image, interactive and video ads.
• Remarketing Ads: These ads are a feature of the display Network. once you use remarketing, you're able to show ads to folks that have previously visited your website as they browse the online. Remarketing works by permitting you to tag pages of your web site that relate to specific products/services you would like to market. once you add these tags (e.g. adding a “puppy food” tag to any or all the pages wherever you sell puppy food), you'll be able to then produce an AdWords campaign to indicate relevant ads (like special offers or discounts on puppy food) to those who have visited these pages as they browse sites on the display Network.
• Image and Animated Ads: These ads are a feature of the display Network. when creating image and animated ads, you'll be able to use a mixture of text and graphics or animations to assist capture the eye of your audience.
• Ad Extensions: There are many varieties of ad extensions you'll be able to utilize to indicate extra info concerning your business. These will include location extensions, call extensions, social extensions, seller ratings, provide extensions and more.