A landing page is a web content that's displayed once clicking on your ad. it's identical page entered into your destination url once you are making an ad in Adwords. a decent landing page will be relevant to the keyword and ad copy from your campaign.
Landing pages are a key component of your Adwords ad campaigns. once somebody clicks on your ad as a result of they felt you had the product or service they were trying to find, it’s vital that the landing page clearly contains this product or service. If your ad doesn't match the content on your landing page, it's possible that you simply can have a lower conversion rate.
Having the same theme and connecting your landing page to your ad text is vital to each Google and to your potential customers. it's conjointly vital to optimize your landing pages with identical keyword(s) that you simply are bidding on. once you’re building out your Google AdWords campaigns, make certain you retain your website’s content in mind, and take into account making new landing pages that are more relevant to your keywords and ads if necessary.